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Rider Participation Release & Waiver

ACKNOWLEDGMENT OF PARTICIPATION
I understand that Bride Ride Race is a public, outdoor cycling event where participants ride bicycles while wearing wedding dresses or bridal attire. I am voluntarily choosing to participate in this event.
I understand that this is a low-speed, short-course ride designed for celebration, creativity, and visual spectacle. It is not a competitive cycling race.

ASSUMPTION OF RISK

I acknowledge that participating in a bicycle ride involves inherent risks, including but not limited to falls, collisions, equipment failure, entanglement of clothing, and contact with other participants or objects.
I understand that wearing a wedding dress or similar attire may increase certain risks if not properly prepared. I acknowledge that I am responsible for following all safety instructions provided by event staff.
I voluntarily assume all risks associated with my participation, whether foreseen or unforeseen.

SAFETY REQUIREMENTS
I agree to the following conditions:I will wear a helmet at all times while riding.I will participate at a slow, controlled pace.I will submit my bicycle and gown for a pre-race safety check.I will follow all instructions from event staff, bike marshals, and safety personnel.I will immediately stop riding if instructed to do so for safety reasons.
Failure to comply may result in removal from the event.

RELEASE OF LIABILITY
In consideration for being allowed to participate, I release and hold harmless Alter My Dress, its owners, employees, contractors, volunteers, sponsors, partners, and affiliates from any and all claims, liabilities, damages, injuries, or losses arising out of or related to my participation in Bride Ride Race.
This release applies to claims resulting from negligence to the fullest extent permitted by law.

MEDICAL CONSENT
I certify that I am physically able to participate in this event. I authorize event staff to obtain emergency medical treatment on my behalf if necessary. I understand that I am responsible for any medical costs incurred.

MEDIA RELEASE
I grant Alter My Dress the irrevocable right to photograph, film, and record me during the event. I grant permission for these images and recordings to be used for promotional, marketing, editorial, and archival purposes in any media, without compensation.

ATTIRE & EQUIPMENT RESPONSIBILITY
I acknowledge that I am responsible for ensuring my attire and bicycle are suitable for participation. I understand that event staff may require adjustments to my gown or bicycle for safety reasons as a condition of participation.

GOVERNING LAW
This agreement shall be governed by and interpreted according to the laws of the Commonwealth of Pennsylvania.

Exit
Five joyful women, four in wedding dresses and one in a floral dress, posing with bicycles under a pink 'FIT OR DYE' banner at the 1st Annual Philadelphia Bride Ride Race 2026.

Alter My Dress

1st Annual Philadelphia Bride Ride Race 2026

Once upon a time, you walked it down an aisle. This spring, you ride it down the street.

The 1st Annual Philadelphia Bride Ride Race is a joyful celebration of transformation—where wedding dresses are reimagined, reworn, and given a new purpose instead of being forgotten.

Saturday, April 4, 2026 - Philadelphia.
Free to attend. Free to ride. All ages are welcome.


#BrideRideRace2026

Smiling woman holding a white lace wedding dress above an open box labeled 'Bridal Keepsake' in a rustic attic.
Smiling woman struggling to zip up a strapless wedding dress in a rustic attic filled with boxes.

WHY BRIDE RIDE RACE EXISTS?

A wedding dress is often worn once.
But it doesn’t have to be finished.

Bride Ride Race is about transforming something meaningful into something new. Taking wedding dresses out of storage and turning them into movement, memory, and celebration.

Some dresses are altered.
Some are dyed.
Some are redesigned.
Some are worn exactly as they are.

The point isn’t perfection. It’s purpose.

This belief—reuse over waste, creativity over disposal—is at the heart of what Alter My Dress does every day.

Two brides in wedding dresses riding bikes by a riverside park with leafless trees, accompanied by a cyclist.
A line of brides in wedding dresses riding decorated bicycles along a tree-lined road by a river.

WHAT IS BRIDE RIDE RACE?

Bride Ride Race is a city spectacle where women ride bicycles through a short Philadelphia course wearing old, repurposed, or creatively altered wedding dresses.

Organized by Alter My Dress, in benefit of the Philadelphia Fashion Incubator, Bride Ride Race celebrates movement, creativity, and the idea that a wedding dress doesn’t belong in a box forever.

This is not a serious cycling race. It’s a celebration in motion—full of personality, laughter, and flowing fabric.

Two brides smiling on bicycles decorated with flowers, surrounded by floral arch, at the 1st Annual Philadelphia Bride Ride Race 2026.

WHAT TO EXPECT

Bride Ride Race is designed as an afternoon experience—not just a moment.

From noon until race time, the event space will be alive with music, dancing, introductions, sponsor moments, photo ops, and plenty of opportunities to take it all in.

At 4:00 PM, riders take to the course for a short, closed, safety-first ride that’s more about style and spirit than speed.

Stick around afterward for cheers, photos, prizes, and a proper celebration.

Two women smiling and posing with decorated Indego bikes, one wearing a wedding dress and helmet.

EVENT DAY SCHEDULE

12:00 PM – The Celebration Begins

Rider check-in
Sponsor activations
Music, mingling, photos, and fun

Afternoon

Rider introductions
Sponsor shout-outs
Content capture and crowd energy

4:00 PM – Bride Ride Race

Short city ride (1–2 blocks?)
Controlled, low-speed, joyful ride

After the Race

Winner recognition
Sponsor-supported prizes
Group photos and wrap-up
More music and dancing

Two women in wedding dresses making playful faces with tongues out against a blue sequined backdrop, one wearing a bridal veil.

WHO CAN RIDE?

Bride Ride Race is open to women who want to be part of something fun, creative, and a little unforgettable.

You don’t need to be a cyclist. You don’t need to be a model. You just need a bike, a helmet, and a wedding dress that’s ready for another moment.

All riding levels are welcome. Participation is free.

Several brides in wedding dresses joyfully dancing and racing with a crowd watching and a DJ under a tent decorated with pink balloons.

Your safety is a priority

Before the race, we will have pre-race safety check stations where gowns are inspected and secured to ensure fabric stays clear of pedals, chains, and wheels. Riders will be guided on simple, effective ways to bustle, tie, or adjust their dresses for safe riding.

We know gowns can get tangled is a possibility when the dress is not prepared properly for riding. The good news is that this is exactly what we do for a living.

We are also asking riders to move at a slow, controlled pace. This is not about speed. It is about style, photo moments, and whimsical fun.

Anyone who wants to join the celebration without riding is more than welcome to wear their gown as an attendee.

Four brides in wedding dresses riding decorated bikes under a finish line banner in the 1st Annual Philadelphia Bride Ride Race 2026.

APPLY TO RIDE

Please fill out the form below.

Alter My Dress Logo Mark

Rider Application

Privacy Notice:
We respect your privacy. The information you share in this form is collected solely for the purpose of reviewing rider applications and communicating about Bride Ride Race.
Your information will not be sold or shared with third parties, except as necessary to organize the event or as required by law.
By submitting this form, you consent to being contacted by
the race organizers and producers regarding your application and event-related updates.

Thank you! Your submission has been received!
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Four brides in wedding dresses riding decorated bicycles crossing a finish line during the 1st Annual Philadelphia Bride Ride Race 2026 with spectators clapping.

Apply to Sponsor or collaborate

This is a non-profit event.

Bride Ride Race is funded entirely by sponsors who want to align with a bold, joyful, women-led event that people actually talk about.

Beneficiery

Logo of Philadelphia Fashion Incubator with stylized letters 'pfi' and a red dot above the 'i'.

Proceeds of the Bride Ride Race will be donated to the Philadelphia Fashion Incubator, a 501-(C)(3) charitable organization with a mission to nurture emerging fashion entrepreneurs from Philadelphia design schools and the local fashion community. By connecting them to the global fashion network and encouraging them to expand and retain their businesses in Philadelphia, the Incubator contributes to the region's economic development.

This is not a bridal expo.

It’s a living, moving, highly shareable moment that blends fashion, community, and culture—on the street and online.

Sponsors become part of the spectacle, the story, and the content that lives far beyond the event day.

Become a Sponsor or Collaborate

To receive the sponsorship packages or to collaborate, please fill out the form below.

Alter My Dress Logo Mark

Sponsorship & Collaboration Application

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About The Organizer

The 1st Annual Philadelphia Bride Ride Race 2026 is organized by Alter My Dress, a Philadelphia-based couture-level bridal alterations and garment reworking studio focused on quality craftsmanship and modern bridal creativity.

We believe wedding dresses deserve more than one day—and this event is proof.

Event Planning & Design by Union Ad Agency.

Yellow bicycle decorated with white baskets filled with flowers and white ribbons on a city sidewalk.

RACE SPONSORS

Without their valued support, there would be no race.

SILK SPONSORS
Priscilla Couture LogoUnion Ad Agency logoTKINK designer fashion brand logo
LACE SPONSORS
star rattingTKINK designer fashion brand logo
SATIN SPONSORS
star rattingTKINK designer fashion brand logo