Alter My Dress

Philadelphia Bride Ride Race -2026-

A joyful, over-the-top bike ride where wedding dresses get back out into the world.

Once upon a time you wore your wedding dress down the aisle.
This time, you ride it down the street.

Saturday, April 4, 2026 - Philadelphia.
Free to attend. Free to ride. All ages are welcome.

#BrideRideRace2026

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WHAT IS BRIDE RIDE RACE?

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Bride Ride Race is a city spectacle where women ride bicycles through a short Philadelphia course wearing old, repurposed, or creatively altered wedding dresses.

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Produced by Alter My Dress, Bride Ride Race celebrates movement, creativity, and the idea that a wedding dress doesn’t belong in a box forever.

This is not a serious cycling race. It’s a celebration in motion—full of personality, laughter, and flowing fabric.

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WHAT TO EXPECT

Bride Ride Race is designed as an afternoon experience—not just a moment.

From noon until race time, the event space will be alive with music, dancing, introductions, sponsor moments, photo ops, and plenty of opportunities to take it all in.

At 4:00 PM, riders take to the course for a short, closed, safety-first ride that’s more about style and spirit than speed.

Stick around afterward for cheers, photos, prizes, and a proper celebration.

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EVENT DAY SCHEDULE

12:00 PM – The celebration begins

Rider check-in
Sponsor activations
Music, mingling, photos, and fun

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Afternoon

Rider introductions
Sponsor shout-outs
Content capture and crowd energy

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4:00 PM – Bride Ride Race

Short city ride (1–2 blocks)
Controlled, low-speed, joyful ride

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After the ride

Winner recognition
Sponsor-supported prizes
Group photos and wrap-up

More music and dancing

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WHO CAN RIDE?

Bride Ride Race is open to women who want to be part of something fun, creative, and a little unforgettable.

You don’t need to be a cyclist. You don’t need to be a model. You just need a bike, a helmet, and a wedding dress that’s ready for another moment.

All riding levels are welcome. Participation is free.

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APPLY TO RIDE

Please fill out the form below.

SPONSORSHIP PACKAGES

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BE PART OF THE JOY

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Bride Ride Race is funded entirely by sponsors who want to align with a bold, joyful, women-led event that people actually talk about.

This is not a bridal expo.
It’s a living, moving, highly shareable moment that blends fashion, community, and culture—on the street and online.

Sponsors become part of the spectacle, the story, and the content that lives far beyond the event day.

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SPONSORSHIP PACKAGES

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SILK SPONSOR — $10,000

Top-tier brand partners

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Includes:‍
       Premier logo placement across event signage
Access to VIP Lounge
On-site activation or branded area
Brand inclusion in all press materials
Dedicated social media features
Prominent placement in event recap content
Content usage rights (photo + video)
Option to sponsor an award or experience moment

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LACE SPONSOR — $5,000

High-visibility supporting sponsors

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Includes:‍
Logo placement at start/finish area
Access to VIP Lounge
Vendor or activation space
Social media inclusion
Brand presence in recap content
Access to event photo library for marketing use

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SATIN SPONSOR — $2,500

Mid-level brand participation

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Includes:
Logo placement on event materials
Access to VIP Lounge
Vendor presence or shared activation space
Inclusion in sponsor listings
Mention in post-event content

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TULLE SPONSOR — $1,000

Entry-level sponsors

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Includes:‍
Logo inclusion on website and select signage
Inclusion in sponsor thank-you content
Community-facing brand exposure

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COTTON SPONSOR — $500

Local and small business partners

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Includes:‍
Name inclusion in sponsor list
On-site acknowledgment
Inclusion in post-event recap

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OPTIONAL ADD-ONS (À LA CARTE)

Sold separately or in addition to any tier:

Sponsored rider teams

Branded bike décor

Finish-line photo moment

Award or category naming

Pre-event styling or alteration sponsorship

Branded content integrations

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All packages include brand visibility, content inclusion, and on-site presence.

Custom ideas are always welcome.

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BECOME A BRIDE RIDE RACE SPONSOR
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Please fill out the form below.

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About The Organizer

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Bride Ride Race is produced by Alter My Dress, a Philadelphia-based bridal alterations and garment reworking studio focused on couture craftsmanship and modern bridal creativity.

We believe wedding dresses deserve more than one day—and this event is proof.

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